Jonathan Ive

Description	industrial designer
Dates	London 1967, he still alive
Lived/Worked	He studied in New Castle to move later to Cupertino California

Best known for...

He developed the new line of apple products, the most famous being the iPod

Why is he important?

He introduce the idea to made the computer "package" a work of art and an object of desire

The future context

In the twenty-first century, information will become the next commodity. The distinction between “here” and “there” will be blurred. You won’t refer to an “Internet,” because everything will be the “Internet.” Communication will be enhanced. It will be easier to get in touch with people when you need to… it will also be easier for them to call on you. Networked appliances will not be seen as devices for computation, but rather as devices for communication . Communication will involve more than passing a set of instructions to a device with a processor. It will involve an experiential engagement with the interactive tool. Just as interactive technology will define our culture, the design of interactive technology will enable us to control our development. Interactive technology will become ubiquitous, multi-cultural, and the emphasis will be on finding a fit between technology and human values.

How to see his work

In any computer store, look out for the iMac, PowerBook, PowerMac or the iPod all from Mackintosh

Jonathan Ive on the web

APPLE official site